Opt-in / Opt-out Analytics
This report tracks your contacts' subscription and unsubscription (opt-in/opt-out) activity over time.
Steps to access:
- In your channel, go to Statistics.
- Select Opt-in / Opt-out in the left-hand menu.
- Filter by period and, if needed, by agent/agent group.
Available charts
- Subscribers vs. unsubscriptions: line chart comparing the total opt-ins and opt-outs in the period.
- Action source: a breakdown of how many opt-ins/opt-outs were initiated by the user, by a human agent or by a flow automation.
What it is for
- Monitor the health of your contact base (net growth in subscribers).
- Identify whether unsubscriptions are concentrated in a specific automation, which may indicate a poorly tuned flow.
- Assess the impact of campaigns or flow changes on the opt-out rate.
If you need further assistance, submit a ticket to support.