Statistics (Primary)
The NicoChat Statistics page provides a complete overview of your chatbots' performance. It is divided into several sections, with metrics, filters, and visualizations that help you monitor and optimize your chatbots.
Metrics overview
This section provides high-level metrics and charts to give a quick overview of your chatbot's performance over a selected period (for example, the last 30 days).
Metrics:
- Total Contacts: the total number of users who have interacted with your chatbots.
- New Contacts: the number of users who have interacted with your chatbots for the first time.
- Active Contacts: the number of users who have interacted with your chatbots within the specified period.
- Average daily active users: the average number of users who have interacted with your chatbots each day.
Charts:
- Total Contacts chart: displays the number of users over time, showing user growth and retention trends.
- New Contacts chart: shows the number of new users interacting with your chatbots over time.
- Active Contacts chart: illustrates the activity level of users over time, helping to identify peak interaction periods.
Messages and emails:
- Messages Sent: the total number of messages sent by your chatbots.
- Received Messages: the total number of messages received by your chatbots.
- E-Mails sent: the total number of emails sent by your chatbots.
- Email open rate: the percentage of sent emails that were opened by users.
- Messages chart: the total number of messages sent and received in your workspace:
- New Contacts by channel: this table shows the distribution of new contacts by channel:
Detailed user analysis
This section provides deeper insight into the characteristics and behavior of new contacts, including demographic and technical data.
Metrics and visualizations:
- New Contacts by gender
- New Contacts by language
- New Contacts by timezone
- New Contacts by country
- New Contacts by platform
- New Contacts by device type
Use cases:
- Monitor chatbot performance: identify areas for improvement by analyzing user activity and message flow.
- Demographic analysis: understand the gender distribution, main languages, and geographic location of your new contacts to tailor your chatbot's content and responses.
- Technical optimization: optimize your chatbot's performance and compatibility based on the most common platforms and device types used by your audience.
- Targeted campaigns: use timezone and country data to schedule and localize marketing campaigns effectively.
- Identify popular channels: focus efforts on channels that generate the most results to maximize engagement.
With the metrics and visualizations on the NicoChat Statistics page, you make data-driven decisions to improve user engagement and satisfaction, which results in more effective and efficient chatbots.
Available reports
In addition to the overview above, the following detailed reports are available on the Statistics tab:
Note: some additional reports (AI usage, opt-in/opt-out, conversation status by channel) are under evaluation — see the pages marked as draft in the Statistics section.