URL triggers

For Facebook bots, you can set up some triggers to quickly start talking to the bot. To set up:

2026-08-12

For Facebook bots, you can set up some triggers to quickly start talking to the bot. To set up:

  • go to "Tools" in the left sidebar
  • click "URL triggers"
  • "+ New Trigger"

Messenger Ref URL Trigger

  • give the trigger a name
  • choose the SubFlow the link goes to

(leave 3 and 4 blank if no reference is needed)

  • enter a parameter name
  • assign a custom user field

What does the Ref parameter do?

For instance, you create a Messenger Ref URL to your main flow, so that by visiting this URL your users can start talking to your bot.

And what if you want to gather more information from the link, such as knowing where your users found it? In that case, put “source” in area 3 and, in area 4 of the picture above, a variable to store the source.

Then add a source name to your link according to where you placed it. This is how you get extra information from the link.

After filling in all the information, click “Save”. Then click the pencil to edit this trigger and you will see the unique URL generated for it:

So, by visiting any of the following links, your users can start talking to your bot: